Who We Serve / Online Retail
Numbers that make sense across every channel you sell on
Shopify, Amazon, eBay and Etsy each pay you differently, take their cut, and add their own VAT twist. We take the pain out of the reconciliations so you know your true profit, per channel and per product.
Xero Certified · Fixed Monthly Fees · UK e-commerce and Retail Specialist
Paperless, personable, professional: Accounting for small businesses
Selling online is easy. Knowing if you are actually profitable is not
Payouts that never match sales
Fees, refunds, and holds mean the money that lands in your bank looks nothing like your sales screen, and reconciling it by hand eats your week.
VAT that gets complicated fast.
Cross border sales, OSS and IOSS, and marketplaces collecting VAT on your behalf. Get it wrong and it is expensive to unwind.
No clear profit per product.
After ad spend, shipping, packaging, and returns, your best seller might be your worst earner. Most sellers simply cannot see it.
How We Help
Everything an online retailer needs, with your fee agreed up front
Bookkeeping
Giving you an accurate picture of your monthly outgoings and revenue.
Management Accounts
Helping you to better understand the financial trading position of your business and make the right decisions.
Payroll and Pension Administration
Getting employees paid correctly, on time and RTI filed.
VAT Returns
Preparation and timely submission to HMRC.
Annual Accounts and Corporation Tax Returns
Preparation and filing minimising effort and hassle.
Self Assessment Tax Returns
Whether you are a Director of a Limited Company, Partnership, Sole Trader or an Individual – We can help…
HMRC Investigations
Advising and supporting you to an efficient resolution.
Managing your move to us
Directly handling the transition process with your outgoing accountant. Hassle free and seamless…
Confirmation Statements
Filing on time with Companies House.
Which platform do you sell on?
The number in your bank is not the number HMRC counts
If a £40 order pays out £32, your turnover is £40. That gap is how online sellers register for VAT late and end up paying it back on sales where they never charged any. We handle the VAT, the fees and the reconciliations across every platform you sell on.
Shopify sellers
You are the merchant of record, so no marketplace collects the VAT for you. Every rate, every threshold and every cross border sale is yours, and the Flat Rate Scheme can quietly work against a dropship or print on demand store. Link: Accounting for Shopify stores
Amazon sellers
Settlement reports rather than payouts, FBA stock spread across fulfilment centres, and UK VAT sitting inside your Amazon fees. Your payout is never your turnover, and that gap is what catches sellers out. Link: Accounting for Amazon sellers
eBay sellers
Final value fees and promoted listings come off before your payout lands. Your VAT threshold is based on what the buyer paid, not what reached your bank, so it arrives sooner than your balance suggests. Link: Accounting for eBay sellers
Etsy sellers
Past £1,000 of income you need to tell HMRC, and plenty of makers cross that line during one good Christmas. Materials, packaging and Etsy's layers of fees all shape what each item really costs you. Link: Accounting for Etsy sellers
Your own store
WooCommerce, Squarespace or something custom. Nothing is handled for you, from reconciling Stripe and PayPal against one set of sales to the duty that now applies on low value parcels into the EU. Link: Accounting for your own online store
Why online retailers switch to us
We understand selling online.
Marketplace fees, platform payouts, and the VAT that comes with them are familiar ground, so nothing gets lost in translation.
A fee based on the work, not your turnover.
We review your Xero, look at what is actually involved, and agree a fixed fee up front. Growing your sales does not automatically grow your bill.
Proactive, not reactive.
We watch your VAT thresholds and profit trends and tell you before they become a problem.
The Online Retail Margin Health Check
A short self check that surfaces where your margin is quietly leaking, from stock to card fees. Free, and no call required.
Our Team
Meet Our Team
Our team consists of seasoned professionals who bring deep expertise in every aspect of accounting and financial consulting. With diverse backgrounds and a shared commitment to excellence, we work together to drive your business forward with tailored solutions.
Emilly Spector
Senior Accountant
Baron Mordo
Financial Analyst
Eva James
Tax Specialist
Frequently asked questions
Which platforms do you work with?
Shopify, Amazon, eBay, Etsy, and your own store, plus the main payment providers.
How do you work out my fee?
We review your Xero, look at the work actually involved, things like transaction volume and how many channels you sell on, and agree a fixed fee up front. It is based on the work, not your turnover.
Do you handle foreign VAT and OSS?
Yes. We set up and file your UK, OSS, and IOSS obligations correctly so cross border sales are not a liability.
Can you make sense of my marketplace fees?
Yes. We break out fees, refunds, and reserves so your reports show real profit, not just the payout.
Can you take over mid-year?
Absolutely. We manage the switch from your current accountant and pick up wherever your books are.
What about my stock figures?
Your stock count stays with you, as you know your products best. We make sure the figure is recorded correctly in your accounts so your year end is accurate.
Will I have a dedicated accountant?
Yes. You get a named accountant who knows your business, not a call centre or a different person every time.
Do you work remotely or in person?
We work remotely using paperless, cloud based tools, which keeps your fees down and your accounts always up to date. We are never distant, just a call or message away.
Let's find out what your store really earns
A free 20 minute call. No jargon, no obligation, just a clear view of your true profit.
Contact Us
01793 677644
Boston House, Grove Technology Park, Wantage Oxfordshire OX129FF
We’re Ready to Help
We're not your typical accountants – We're personable, professional, and paperless. We make financial management simpler and more affordable, breaking away from outdated, traditional practices
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Address
Boston House, Grove Technology Park, Wantage Oxfordshire OX129FF
Call Us
01793 677644
The free
Online Retail Tax
Health Check
15 checks that tell you if your online shop is overpaying HMRC, and where to look first.
For UK sellers on Shopify, Amazon, eBay, Etsy and their own stores
Free download
Your payouts are not your turnover
That one misreading is how online sellers register for VAT late, with penalties and back-dated VAT on sales where they never charged any. It is check number six of fifteen. Tell us where to send the guide and it lands in your inbox straight away.